American musician and actress Jennifer Lopez has launched the #BeTheGirl Challenge through the lifestyle brand, BodyLab by Jennifer Lopez.
Participants are encouraged to commit to a ten week programme, with Lopez as their 'inspiration and motivator', and will receive healthy and easy-to-make recipes, personalised fitness plans and expert nutritional advice from the singer. Lopez commented 'I'm asking the women of America to join me this spring in the #BeTheGirl Challenge so together we can work, motivate and empower each other to be the best version of ourselves. When I eat, you eat. When I sweat, you sweat. When I run, you run. Let's kick start a healthy lifestyle together with the BodyLab line of products, free app and online tools'.